Price Tracking and Brand Monitoring

1. What are customer reviews?

Customer reviews are a sort of feedback customers leave on social media or review sites in the context of the purchase of a product or a service. Reviews have dramatically replaced word-of-mouth marketing as most of the internet users systematically look for reviews before proceeding to any purchase. In other words, the millions of online customer reviews available on the web constitute a rich database that is full of relevant and authentic information.

2. Why are customer reviews important for businesses' online reputation management?

Customer reviews are essential as they help shape companies' online reputation. Ignoring online reviews is the biggest mistake a company can make in the connected world of today. As mentioned before, reviews - whether negative, neutral, or positive - are great asset companies can use for a better online reputation monitoring and lead generation. Negative and neutral reviews: when customers share negative or neutral feedback about a product or a service, they provide them with an excellent view of the areas they need to improve, which helps:
- identify and remove the constraints that impede customers' journeys;
- come up with solutions that better meet their needs.
For this, companies should reasonably answer negative reviews. It is an opportunity for the company to tell their side of the story and to show they care. Positive reviews are a great resource to leverage sales. The company should thank the customer for their time and use their feedback as a testimonial with their prospective customers.

3. Why is it essential for companies to use a web scraping service for online tracking?

The amount of data that is available on the web is enormous. Besides, the data is not always accurate. Extracting all the reviews manually is unrealistic, especially for non-technical users. Thus, opting for a web scraping solution is more appropriate.

4. How to use internet scraping service for business growth?

The review data that is available on the web is enormous and unstructured. Scraping customer reviews helps to extract data in structured formats to make the analysis simpler and find actionable ideas to implement. Here are some tips you can use to move forward.

Start with your own business reviews analysis:
To measure your customers' satisfaction, you can refer to the stars rating option most of the review websites give. You will have an overall picture of how satisfied your customers are. Nevertheless, customers' dissatisfaction might not be related to the product or service you offer, so make sure you have the reviews' comments scraped as well.

Analyze your competition's reviews:
Companies usually use web scraping for a better understanding of their competitors. Review scraping is one of the most relevant aspects of this research. Indeed, this tool allows you to have an overall view of your competition's strengths and weaknesses. Based on the results of your research, you can set up actions that will help you improve your positioning.

Compare yourself and your competitors.
The comparison will help you:
- Identify your weaknesses and come up with adequate solutions
- Establish your competitive advantage based on the elements in which you are better than your competition
- Identify customers' needs and propose the product or service that will meet them. Detect and report fake reviews.

5. Where to find customer reviews?

Every second, people share reviews about the products and services they tested on the web. There are many review platforms you can use for your research. For products, eBay, Best Buy and Amazon are good references, for instance. These two giant shopping platforms offer their users the possibility to share their reviews about products they purchased. According to services, you may consider Yelp, TripAdvisor, or Booking as examples. It depends on the niche for which you need information. Besides, social media are also a rich source of customer reviews.

6. Is scraping customer reviews legal?

Scraping customer reviews is not illegal, but you need to ensure you respect the following precautionary measures to comply with GDPR, CCPA and other data protection regulation:

*The data you scrape should not be copyright protected

*It should not cause any harm to the services of the scraped website

*The bot should respect the terms of use of the scraped website

*The scraper should exclude personal user information when gathering data in respect of the sense of privacy and security

*The data should be gathered according to the standards of fair use

*The extraction should be done in respect of the Terms and Conditions of the scraped website

*The gathered data shouldn't be used for malicious purposes

Check out our web scraping legal guide or contact customer success team for compliance validation.

7. How web scraping service applies to brand reputation monitoring?

This web scraping service helps you as the business owner to search for specific brand names under web platforms of your choice. By having this kind of information, marketing and sales teams now have the means of basing their decisions on. This cost and time effective strategy support projects that sales and marketing teams are working on. Such an approach allows you to see the exact place that needs improvements. Using web scraping service and scraping customer reviews removes unnecessary links that can be a tipping point in the stability of a business. Brand reputation monitoring allows your business to run like a well-oiled machine; it is worthwhile to have something that can assess where the troubles will be if they arise.

8. How can you benefit from price tracking service?

Keep track of Pricing Trends
Implementing an effective pricing strategy is impossible without knowing what's going on in the market. Price tracking allows you to carefully observe the pricing patterns for services or products similar to yours. It is a commendable way to stay updated with pricing trends and using the knowledge to gain a competitive edge or to improve business practices

Analyze Competitor Pricing Behavior
Knowing what your competitors are doing in terms of pricing is one of the best practices if done right and ethically. Price monitoring provides you with first-hand pricing data of your direct and indirect competitors. The information can later be used for evaluating and analyzing the prices for the betterment of your business.

Devise a Suitable Pricing Strategy
Price scraping gives an excellent chance to study your competitors' prices, and the positive side of the story can be incorporated in your business as well. You can devise a profitable pricing strategy by successfully analyzing the pros and cons of competitors.