4. How to use web scraping service for business growth?
The review data that is available on the web is enormous and unstructured. Scraping customer reviews helps to extract data in structured formats to make the analysis simpler and find actionable ideas to implement. Here are some tips you can use to move forward. Start with your own business reviews analysis:
To measure your customers' satisfaction, you can refer to the stars rating option most of the review websites give. You will have an overall picture of how satisfied your customers are. Nevertheless, customers' dissatisfaction might not be related to the product or service you offer, so make sure you have the reviews' comments scraped as well. Analyze your competition's reviews:
Companies usually use web scraping for a better understanding of their competitors. Review scraping is one of the most relevant aspects of this research. Indeed, this tool allows you to have an overall view of your competition's strengths and weaknesses. Based on the results of your research, you can set up actions that will help you improve your positioning. Compare yourself and your competitors.
The comparison will help you:
- Identify your weaknesses and come up with adequate solutions
- Establish your competitive advantage based on the elements in which you are better than your competition
- Identify customers' needs and propose the product or service that will meet them. Detect and report fake reviews.