Businesses use sales and marketing intelligence to derive insights into various markets and how to grow their operations. For most organizations, keeping track of the competition and the current market state is an integral component for business operations to thrive. In recent years, market and sales intelligence
practices have expanded to include data analytics and analysis. Companies use marketing intelligence
data to enhance their business models and meet the projected goals and objectives.
Sales and market intelligence utilize web scraping
to analyze multiple information sources and create a broader picture of a business's existing customers, markets, the growth potential for new services or products, competition, and problems. The process consists of an ongoing collection and analysis of essential information that helps an enterprise to understand its customers, competition, and markets. Data analysis assists organizations to gain a holistic understanding and knowledge of the overall market. The market and sales intelligence data enables brands to make informed decisions impacting various business areas, including product development and effective marketing campaigns.